Whole Jamaican pepper shrimp with heads on in a clear takeout tub beside Black River

From Jamaica to Broward

Real yaad flavor.
RUFF heat.

Whole shrimp with the heads on, drenched in our fiery Scotch bonnet blend. Bold, bright, and made the Jamaican way.

Order a $20 tub Meet the flavor
SCOTCH
BONNETHEAT

SCROLL FI DI STORY

HEADS ON ✦ SHELLS ON ✦ SCOTCH BONNET ✦ $20 A TUB ✦ BROWARD COUNTY ✦
A Middle Quarters vendor offering a snack bag of whole Jamaican pepper shrimpMiddle Quarters spirit

Straight from the source

Born by the river.
Raised with flavor.

In Jamaica, pepper shrimp is more than a snack. It is roadside laughter, river fresh catch, and a bag of fiery goodness passed through the car window.

RUFF carries that tradition from the spirit of Black River and Middle Quarters to Broward County. Whole shrimp, heads on, seasoned deep, and never shy with the Scotch bonnet.

RUFF shrimp mascotMichael “Mike” FergusonFounder · fisherman · cook
Michael Ferguson holding his young sonFerguson family archive

The man behind the flavor

Meet Mike.

Fisherman. Cook. Father. The hands behind every RUFF tub.

Every summer in Jamaica, Mike’s children looked forward to Dunn’s River Falls. But the moment they talked about long after the flight home was stopping for pepper shrimp on the island drive. The shrimp lady, the fire, the flavor. It became the best part of the trip.

Mike wanted to give his family that same joy without needing a plane ticket. He knew the shortcut recipes online did not taste like the real thing, so he went deeper. He traveled, researched, and learned from people close to the source until he perfected a recipe worthy of the memory.

Today, the complete recipe stays between Mike and his son Jamal. Father and son know every step, keeping the flavor true to the source and the family tradition protected.

Same joy. No plane ticket.
Michael “Mike” FergusonFounder · fisherman · cook
A Jamaican fisherman lifting a woven shrimp basket from Black River while working from a dugout canoe

A tradition at least 300 years deep

The river taught
the recipe.

Long before pepper shrimp became Jamaica’s famous roadside bite, fishers worked the Black River wetlands from dugout canoes. Jamaica’s Black River management plan describes this living Shrimp Country heritage as a link between Taíno and West African traditions. Dugout canoes have deep Indigenous Caribbean roots, while specialized shrimp baskets are linked to West African basket-making knowledge carried to Jamaica more than three centuries ago.

In Middle Quarters, the catch became the bright red, deeply seasoned pepper shrimp sold by generations of roadside vendors. RUFF keeps that line moving through Mike, fisherman, cook, and keeper of the family flavor.

Black River Management Plan ↗History of St. Elizabeth ↗

What makes it RUFF?

Flavor first.
Fire right behind.

01

Scotch bonnet bite

Fruity, fragrant heat that builds with every juicy bite. No flat hot sauce flavor here.

02

Whole shrimp, always

Heads on. Shells on. That is where the flavor lives. That is how proper pepper shrimp should look.

03

Made in Broward

Jamaican tradition prepared locally for pickup in Broward County, Florida.

A $20 tub of whole Jamaican pepper shrimp$20

Ready fi some?

Claim your tub.

Whole pepper shrimp with the heads on, packed fresh in our signature takeout tub by Mike Ferguson. Choose how many, then text your order.

RUFF Pepper Shrimp$20 each
1
Total$20
Text Mike to order305.244.5130

Broward County pickup · Details confirmed by text